You are currently viewing Deal with Fundamentals for Your Shoppers

Deal with Fundamentals for Your Shoppers


You might be an knowledgeable with regards to coaching or grooming, which possible means you’re very educated with regards to canine and cat treats.

Nonetheless, your shoppers might not be as well-informed. What follows are some key factors you would possibly discover helpful to assist your shoppers perceive the variations between treats and their utilization.

“Deal with” Can Be a Loaded Phrase

You might need discovered that some individuals have a adverse response to the phrase “deal with.” Within the human-world this time period sometimes implies one thing unhealthy.

As a pet skilled, you need to use these moments as a chance to clarify to your shoppers that within the canine and cat world, “deal with” doesn’t essentially seek advice from one thing unhealthy. As a substitute, it may possibly seek advice from a nutrient-rich morsel of meals that may seize a canine or cat’s consideration and hold them centered.

We respect the complexity of those semantics. Whereas Fig & Tyler is a deal with firm, even we aren’t all the time a fan of the phrase “deal with.” We use it as a result of it’s the clearest solution to describe our merchandise. We’d like to say we promote tantalizing small morsels of meals throughout all kinds of proteins, however that’s fairly the mouthful!

The Coaching Deal with Hierarchy

In case you are a coach, you’re very acquainted with the high-value/low-value hierarchy of treats. You additionally know essentially the most high-value deal with of all is the one which works with the canine or cat you’re coaching. What’s high-value to at least one furry scholar might not be high-value to a different.

Nonetheless, not all pet homeowners know this. Since we love speaking about treats, we’ve outlined the fundamentals of the hierarchy under.

  • Low-value: An excellent instance of a low-value deal with is no matter a canine or cat usually eats for dinner (i.e. kibble). These treats received’t inspire in addition to ones which are tastier, smellier, or new for that exact canine or cat. Over time, the trainee could lose curiosity in these low-value bites, or it might get more durable to get their consideration with these treats.
  • Medium-value: Medium-value treats are snacks canine or cats don’t often get to eat. These motivators are totally different from their on a regular basis kibble and may typically be simply the motivation they want.
  • Excessive-value: These are treats the canine or cats you’re coaching will do something to get. They’re nice attention-getters and motivators throughout a session, even when there are distractions. These treats must be thrilling and particular for the trainee. They sometimes odor and style wonderful or they’re fabricated from elements or novel proteins that the canine or cat doesn’t typically get. Uncooked, freeze-dried 100% meat or fish treats, like those we make at Fig & Tyler, match the invoice.


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