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Over ten years, the Market Improvement Program for Turkey and Hen will present a complete of $19.2 million for the Turkey Farmers of Canada and $25 million for the Hen Farmers of Canada, totalling greater than $44 million in assist to enhance the sectors’ market place.
Canada’s rooster and turkey farmers ship the very best high quality merchandise to Canadians. By supporting {industry} efforts to develop the home turkey and rooster markets, the Authorities of Canada helps farmers to develop their companies and guarantee continued prosperity of Canada’s agriculture sector.
In March Parliamentary Secretary to the Minister of Agriculture and Agri-Meals, Francis Drouin, on behalf of the Minister of Agriculture and Agri-Meals Marie Claude Bibeau, introduced $3.5 million in funding beneath the Market Improvement Program for the Turkey Farmers of Canada and Hen Farmers of Canada. Funding by way of this program will assist enhance home demand and consumption of Canadian turkey and rooster merchandise by way of industry-led promotional actions that differentiate Canadian merchandise and producers, and leverage Canada’s fame for top of the range poultry merchandise.
Turkey Farmers of Canada will obtain as much as $2.5 million to develop Canadian client consciousness of the advantages of turkey meat as a major and different protein. Hen Farmers of Canada will obtain as much as $1 million to advertise to Canadians the excellence of Canadian rooster and the dedication of the farmers who increase them to offering secure, top quality rooster.
Funding beneath the Market Improvement Program will play a vital function in boosting the competitiveness of the poultry {industry}, whereas highlighting the dedication of our farmers to offering the very best product for Canadian households. These investments will assist guarantee continued progress and prosperity for our poultry farmers, who assist maintain Canada’s rural communities robust and vibrant.
The Authorities of Canada is dedicated to offering full and truthful compensation to supply-managed sectors for market entry concessions made beneath the Complete and Progressive Settlement for Trans-Pacific Partnership. Progress for this {industry} will result in to elevated gross sales and drive financial progress to make sure a resilient agriculture sector.
“We’re happy with this announcement of the Market Improvement Program for Turkey and Hen”, mentioned Darren Ference, Chair, Turkey Farmers of Canada. “This system will go a protracted strategy to assist the turkey sector’s work in reaching shoppers, and in selling the healthful and high-quality turkey raised by Canadian farmers.”
“The Market Improvement Program for Turkey and Hen will tremendously help in our sector’s continued promotion of the secure, high-quality rooster that farmers increase with take care of Canadians. This program will improve client engagement and proceed to showcase Canadian-made merchandise to Canadians”, mentioned Tim Klompmaker, Chair, Hen Farmers of Canada.
Supply: Agriculture and Agri-Meals Canada, Authorities of Canada
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